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4 Ways PR Can Grow Your Knoxville Business
Is there anything better than a hometown success story? A mom-and-pop shop on the grow, or an amazing brand launching to the national stage, all of these are the stuff of the American dream. So, if...
View ArticleB2B Rebranding: Four situations where your company should consider an update
For many B2B business owners, branding isn’t a priority. They may be skeptical, or they may think that it doesn’t matter in their industry. They may simply feel like they don’t have the time and money...
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Your Knoxville Business Can Stay in Touch with Social Media
The COVID-19 pandemic has driven customers away from brick-and-mortar stores and into their homes. While Knoxville has experienced a relatively short stay-at-home order, people are still staying away...
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What Makes a Great Client- Agency Relationship?
Maintaining and building any type of relationship is a moving target, and when I look at my agency’s relationships with clients, I see them being similar to both a marriage and an attorney-client...
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Is your Knoxville business using professionals to write your content?
The popular saying, “Content is king,” is still true. Today, however, content means more than text. It includes photos, videos, art and anything else that a customer sees or reads. As a Knoxville...
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PR Can Lift Content From Ho-Hum To Compelling
“Craft compelling content” — that’s perennial advice for B2B companies looking to build an online presence and attract new leads. So, business owners roll up their sleeves, recruit a willing employee...
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3 Keys to Reaching Your Target Audience Using PR
Reaching a target audience is one of the most important steps for a business to consider when trying to grow. Engaging a target audience can not only lead to more potential customers, but it can also...
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PR helps you assess your B2B company’s marketing content
The saying, “content is king,” may be cliché, but it is still relevant even as content marketing continues to evolve. If your content cache is filled with old, outdated and irrelevant information, you...
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Promote your milestones with Home Service PR
You may already be sharing your company updates and news, and if not, we can help with that too, but are you fully leveraging the awards and milestones you’ve worked so hard to earn? The home service...
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Fill Your Sales Funnel with Compelling PR Content
Since the mid-1990s, everyone from Bill Gates to your marketing manager has assured us that content is king. And that advice is still true, but only to a certain extent. If you’re looking to bring in...
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